User Registration
CLIENT
FLEXYGIG
ROLE
PRODUCT DESIGN, VISUAL DESIGN, PROTOTYPING
Context
The project focused on developing a user registration feature for a gig work app called Flexygig. The app aims to connect employers with temporary workers, facilitating employment opportunities.
Constraints
Two user flows for gig workers and employees in one app.
Lack of detailed screen context.
Diverse audience: non-tech-savvy gig workers to business owners.
Tight project timeline of four weeks.
We achieved:
Streamlined onboarding with clear explanations and a "Skip" option.
Categorized work and skills sections for easy navigation and reduced cognitive load.
Employer verification process to enhance trust and safety.
Review profile step for user confirmation before final submission.
+25%
Increase in completion rate
+45%
Reduction in drop-off rates
4+/5
in user satisfaction score
Understanding the market
How are they doing it?
We studied competitor apps in the market like Qwick, Spotwork, Task Rabbit, and etc. to understand how and what their onboarding flows contain.
ANALYSIS 1
Looking at content organization
Users go through a thorough onboarding process, including detailed checks to verify legitimacy and to ensure employer-employee accurate matches.
ANALYSIS 2
Making note of design layout and components
Users can progress through the flow by answering one question and providing one entry at a time, which are further divided into subcategories.
Understanding the users
What are the key factors when applying for and securing a job?
Applying and hiring online for temporary work often means data security and genuine postings are top of users' minds along with schedule flexibility and financial stability.
First Design Iterations
How do we choose which design direction to present to our users?
Each of us created our own interpretation of the best way to present the user interface, but the challenge was determining which design was most user-friendly. We addressed this by leaning on user feedback to guide us.
Why We Chose Design Option C
(with a mix of A)
Through A/B testing, we discovered that button placement and size directly influenced user decisions. And as we continued building out the questionnaire, we realized the list of work types was far longer than expected—making dropdown menus a necessary shift to keep the experience clean and usable.
Improvements from User Feedback
Design Solutions
Introductory questionnaire screen explains why it’s important to fill out which is often skipped.
Categories are first broad, then refined to relevant jobs and skills, reducing cognitive load.
Builds trust by confirming job legitimacy and gives workers a quick profile check for accuracy.
