← Visual Design
Western Digital Brand Application
Applied Western Digital’s established visual identity across digital communications and visual explorations, translating its color, typography, and graphic language into cohesive applications. This collection includes published work and clearly labeled concept studies.
OwnershipBrand application, visual exploration
Year2025-2026
01
Published Application
Audience
Business customers first, consumers second. Western Digital is shifting from a consumer-led company to a primarily B2B one, and this work supports that shift.
ConstraintAn outside agency had just established the brand identity, so my job was to extend it, not reinterpret it. Every asset had to stay within the system’s color, typography, and graphic language while adapting across formats.
01
Brochure / Editorial Design
02
Self-Initiated Brand Exploration
WIP