Marketing Design Across E-commerce Channels
Type
Digital Marketing, Brand Consistency
Year
2022-2023
Context
This section showcases ecommerce design work created for a range of consumer products, including high-traffic sale events, evergreen PDP content, and seasonal promotions. These examples highlight my ability to design across marketing channels—email, web, and Amazon—while adapting to each brand's tone and business goals.
Product Launch Touchpoints
Contributed to a product launch by designing the key art and a suite of branded assets tailored to multiple touchpoints—print, retail, and digital. This included a print ad for brand awareness, an Amazon storefront for online shopping, and a pull-up banner for in-person promotion.
Email Marketing Design
Designed promotional emails to drive urgency and click-throughs, featuring bold typography, and product spotlights.
Amazon Premium A+ Content
Created branded modules for Amazon storefronts, including comparison charts, image-based storytelling, and feature breakdowns to enhance conversion and product trust.
Web Banners & Product Highlights
Designed PDP banners showcasing new arrivals and seasonal promos, ensuring consistency with brand guidelines and mobile optimization.
