Western Digital Rebrand Campaign

Utilize shapes from the Brand Mark as well as abstracted forms from FK Raster Grotesk, one of our secondary brand fonts. The objective is to create highly stylized compositions that feel both technological and human. Approachable, and organic forms can be layered or flat depending on the desired results.

Year

2024

Type

Campaign

Western Digital Rebrand Campaign

Type

Marketing Campaign, Visual Design

Year

2024

Context

Utilize shapes from the Brand Mark as well as abstracted forms from FK Raster Grotesk, one of our secondary brand fonts. The objective is to create highly stylized compositions that feel both technological and human. Approachable, and organic forms can be layered or flat depending on the desired results.

Let's design our way to something brilliant.

hello@hannayi.com

©2025

Let's design our way to something brilliant.

hello@hannayi.com

©2025